Archive

The marketing scorecard in the age of AI

The mechanics are changing. The fundamentals aren't.

Ryan Sheppard, +1

Strategy

Ten marketing lessons from my brilliant MBA students

Sep 8, 2026

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4 min read

Ten marketing lessons from my brilliant MBA students

Fresh perspectives on storytelling from the classroom to the boardroom

Ryan Sheppard

Experience

The most underrated skill in marketing isn't creativity—it's project management

Aug 18, 2026

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5 min read

The most underrated skill in marketing isn't creativity—it's project management

Why great marketing starts long before launch day.

Ryan Sheppard, +1

Strategy

What American Girl taught me about building brands that last

Jul 28, 2026

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4 min read

What American Girl taught me about building brands that last

Why emotion, consistency, and community still define the world's strongest brands.

Ryan Sheppard, +1

Strategy

The executive’s guide to customer insight

Jul 1, 2026

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6 min read

The executive’s guide to customer insight

CX Catalyst founder on strategic listening, executive buy-in, and turning data into action

Ryan Sheppard, +1

People

Culture isn’t a perk. It’s a business strategy.

Jun 16, 2026

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5 min read

Culture isn’t a perk. It’s a business strategy.

Patsy Doerr on why culture drives performance, innovation, and long-term success

Ryan Sheppard, +1

Set the stage for the most valuable event conversations you can have

Jun 3, 2026

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4 min read

Set the stage for the most valuable event conversations you can have

Event podcasting is transforming how brands show up live

Ryan Sheppard, +1

Strategy

May 19, 2026

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5 min read

The marketing unlock

Jessica Hetherington believes long-term growth starts with deep understanding

Ryan Sheppard, +1

People

So you want to do business in South Africa

Apr 27, 2026

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5 min read

So you want to do business in South Africa

Ex-Investec, Rothschild & Co Brand Strategist Amy Ford on navigating SA-UK cultural norms

Ryan Sheppard, +1

Innovation

Apr 8, 2026

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5 min read

AI vs critical thinking

A rational person’s guide to thinking about AI right now

Ryan Sheppard, +1

Innovation

Mar 17, 2026

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4 min read

Down with dashboards!

Moving from data visibility to decision intelligence using AI

Ryan Sheppard, +1

People

Feb 26, 2026

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4 min read

The parenting double standard

Daniel Callaghan on navigating the post-paternity transition and fatherhood at work

Ryan Sheppard, +1

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The marketing scorecard in the age of AI

Ten marketing lessons from my brilliant MBA students

The most underrated skill in marketing isn't creativity—it's project management

What American Girl taught me about building brands that last

The executive’s guide to customer insight

Culture isn’t a perk. It’s a business strategy.

Set the stage for the most valuable event conversations you can have

The marketing unlock

So you want to do business in South Africa

AI vs critical thinking

Down with dashboards!

The parenting double standard

SPARK

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