Joel Leeman

Joel Leeman is a seasoned content strategist and executive producer, co-founding an international content agency (Vivace Content) and heading up a podcast studio (Shrug Content). He is the host of Connection Request, a podcast about career journeys.

Strategy

What American Girl taught me about building brands that last

Jul 28, 2026

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4 min read

What American Girl taught me about building brands that last

Why emotion, consistency, and community still define the world's strongest brands.

Ryan Sheppard, +1

Strategy

The executive’s guide to customer insight

Jul 1, 2026

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6 min read

The executive’s guide to customer insight

CX Catalyst founder on strategic listening, executive buy-in, and turning data into action

Ryan Sheppard, +1

People

Culture isn’t a perk. It’s a business strategy.

Jun 16, 2026

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5 min read

Culture isn’t a perk. It’s a business strategy.

Patsy Doerr on why culture drives performance, innovation, and long-term success

Ryan Sheppard, +1

Set the stage for the most valuable event conversations you can have

Jun 3, 2026

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4 min read

Set the stage for the most valuable event conversations you can have

Event podcasting is transforming how brands show up live

Ryan Sheppard, +1

Strategy

May 19, 2026

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5 min read

The marketing unlock

Jessica Hetherington believes long-term growth starts with deep understanding

Ryan Sheppard, +1

People

So you want to do business in South Africa

Apr 27, 2026

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5 min read

So you want to do business in South Africa

Ex-Investec, Rothschild & Co Brand Strategist Amy Ford on navigating SA-UK cultural norms

Ryan Sheppard, +1

Innovation

Apr 8, 2026

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5 min read

AI vs critical thinking

A rational person’s guide to thinking about AI right now

Ryan Sheppard, +1

Innovation

Mar 17, 2026

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4 min read

Down with dashboards!

Moving from data visibility to decision intelligence using AI

Ryan Sheppard, +1

People

Feb 26, 2026

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4 min read

The parenting double standard

Daniel Callaghan on navigating the post-paternity transition and fatherhood at work

Ryan Sheppard, +1

Comms & Content

Feb 11, 2026

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4 min read

Why your writing is hard to read

Comms expert David Butcher on the importance of readability

Ryan Sheppard, +1

People

Jan 27, 2026

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4 min read

Your vast, untapped alumni opportunity

An interview with EnterpriseAlumni CEO & Founder Emma Sinclair MBE

Ryan Sheppard, +1

Innovation

Jan 12, 2026

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5 min read

The year ahead in financial marketing

From Gramercy Institute CEO Bill Wreaks

Ryan Sheppard, +1

Comms & Content

Dec 3, 2025

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9 min read

Great writing starts from within

Nurturing a culture of writing in your organisation

Ryan Sheppard, +1

Experience

Nov 5, 2025

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6 min read

Everything, everywhere, all at once

What hospital signage can teach us about effortless brand experiences

Ryan Sheppard, +1

People

Oct 21, 2025

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6 min read

How to be a better client

Marketing leader Eileen Lynch on how to make the most of agency partnerships

Ryan Sheppard, +1

Strategy

Sep 23, 2025

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6 min read

Storytellers of timeless ambition

The Louis Vuitton story

Ryan Sheppard, +1

Strategy

Sep 8, 2025

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8 min read

The great brand debate

How many strategists does it take to define 'brand'? Depends who you ask.

Ryan Sheppard, +1

Comms & Content

Jul 22, 2025

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7 min read

The art of the speech

Avi Herbatschek, Chief Speechwriter to the CEO of IBM, on his craft

Ryan Sheppard, +1

Strategy

Jul 8, 2025

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7 min read

Re-humanizing B2B marketing

Filmmaker Cesare Serventi on creative storytelling, emotion and AI

Ryan Sheppard, +1

People

Jun 24, 2025

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10 min read

How to lead successful creative teams

Part 2 of Marketing Leader Ben Jarrold's team building recipe

Ryan Sheppard, +1

People

Jun 10, 2025

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9 min read

Activating your brand's greatest potential advocates

They're probably in your inbox right now

Ryan Sheppard, +1

Comms & Content

May 27, 2025

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6 min read

What's in a word?

Language is more important than ever according to Jason Wallace

Ryan Sheppard, +1

Innovation

May 14, 2025

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8 min read

CMO 2.0: Beyond marketing

Reframing modern marketing leadership

Ryan Sheppard, +1

People

Apr 30, 2025

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9 min read

How to build and lead successful teams

A time-tested team recipe from marketing leader Ben Jarrold

Ryan Sheppard, +1

Strategy

Apr 15, 2025

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5 min read

Behind the rebrand with CDP

A Q&A with Shannon Joly, Chief Marketing & Communications Officer

Ryan Sheppard, +1

Joel Leeman

What American Girl taught me about building brands that last

The executive’s guide to customer insight

Culture isn’t a perk. It’s a business strategy.

Set the stage for the most valuable event conversations you can have

The marketing unlock

So you want to do business in South Africa

AI vs critical thinking

Down with dashboards!

The parenting double standard

Why your writing is hard to read

Your vast, untapped alumni opportunity

The year ahead in financial marketing

Great writing starts from within

Everything, everywhere, all at once

How to be a better client

Storytellers of timeless ambition

The great brand debate

The art of the speech

Re-humanizing B2B marketing

How to lead successful creative teams

Activating your brand's greatest potential advocates

What's in a word?

CMO 2.0: Beyond marketing

How to build and lead successful teams

Behind the rebrand with CDP

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